Contract Information Schedule 541 Advertising & Integrated Marketing Services (AIMS) Contract Numbers: GS23F0032N GS23F0033N Contract Period: October 22, 2007 – October 21, 2012 Small Business Classification Contact Information 111 Park Place Falls Church, VA 22046 703.534.4600 Tel 703.536.2255 Fax www.bwfcom.com Website Steve Winter • President Ext. 205; wint@bwfcom.com Kenny Fried • Executive Vice President Ext. 212; kfried@bwfcom.com Shaun May • Senior Account Executive Ext. 213; smay@bwfcom.com Matt Herring • Account Executive Ext. 202; mherring@bwfcom.com Ordering Information Contact us for our Federal Supply Schedule Pricing, Terms and Conditions |
GSA Contracts: GS-23F-0032N & GS-23F-0033N
Cage Code: 3NYK6
DUNS # 07-482-2776
Tax ID # 52-1788127
CCR TTPIN: 31008950
Business Type: Contracts, For-Profit Organization, Service Provider
BWF NAICS CODES
323110 Commercial Lithographic Printing
323111 Commercial Gravure Printing
323112 Commercial Flexographic Printing
323113 Commercial Screen Printing
323114 Quick Printing
323115 Digital Printing
323117 Books Printing
323118 Blankbook, Looseleaf Binders and Devices Manufacturing
323119 Other Commercial Printing
323121 Tradebinding and Related Work
323122 Prepress Services
519130 Internet Publishing and Broadcasting and Web Search Portals
519190 All Other Information Services
541430 Graphic Design Services
541490 Other Specialized Design Services
541611 Administrative Management and General Management Consulting Services
541613 Marketing Consulting Services
541618 Other Management Consulting Services
541810 Advertising Agencies
541820 Public Relations Agencies
541830 Media Buying Agencies
541840 Media Representatives
541850 Display Advertising
541860 Direct Mail Advertising
541870 Advertising Material Distribution Services
541890 Other Services Related to Advertising
541910 Marketing Research and Public Opinion Polling
541921 Photography Studios, Portrait
541922 Commercial Photography
541930 Translation and Interpretation Services
541990 All Other Professional, Scientific and Technical Services
711310 Promoters of Performing Arts, Sports and Similar Events with Facilities
711320 Promoters of Performing Arts, Sports and Similar Events without Facilities
711410 Agents and Managers for Artists, Athletes, Entertainers and Other Public Figures
711510 Independent Artists, Writers, and Performers
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National and Local Government Experience
U.S. Department of the Interior – writing, editing, publication and electronic imagery design for the agency’s
Performance Accountability Review (PAR) and the Government Performance and Results Act (GPRA) five-year
strategic plan. BWF produced official documents for widespread public and agency use.
U.S. Department of Agriculture – Media outreach and targeted feature article campaign for the department’s
Trade Adjustment Act for Farmers. BWF implemented a campaign utilizing local media in various markets, to
generate information about government assistance to farmers and fishermen adversely impacted by foreign
imports.
U.S. Department of Homeland Security, Transportation Security Administration – Satellite Media Tours featuring
TSA chief executives to publicize and promote new security procedures at U.S. Airports during holiday seasons.
U.S. Department of Defense, Joint Services Open House – Marketing and publicity activities in support of
Andrews Air Force Base Air Show
U.S. Department of Housing and Urban Development – Radio and TV Public Service Campaign. Featuring
prominent actor Edward James Olmos, these spots were produced in both English and Spanish-language and were
designed to educate the public on the issues and laws associated with housing discrimination.
U.S. Department of Commerce, National Fish and Seafood Promotional Council – National and international
publicity in support of the National Seafood Challenge, a professional chef’s competition which crowned a national
champion while raising awareness of seafood consumption.
National Fisheries Institute / National Oceanic and Atmospheric Administration – Publicity campaign designed to
showcase and publicize underutilized species of fish in high-end restaurants and specialty retail shops.
Montgomery County (MD) Department of Public Works and Transportation – Task order projects mostly covering
elements associated to recycling and recycling awareness including collateral material design and production,
journalism, educational outreach, premium and educational item procurement and reproduction, direct mail
campaigns and public relations campaigns.
Montgomery County (MD) Department of Environmental Protection – Services focusing on public and target audience education outreach including instructional and informational seminars, elementary school educational programs, awards ceremonies and production and preparation of supporting collateral materials.
Washington, D.C. Sports & Entertainment Commission – Public relations, marketing and promotional campaigns
in support of mission to bring new sports and entertainment activities to the District of Columbia.
Washington, D.C. Department of Health – Public education, outreach, community awareness and publicity
campaigns designed to showcase and attract public participation in various regional health programs including the
Chronic Care Initiatives and programs in support of prostate screening, cancer detection and diabetes prevention.
Fairfax County Visitors and Convention Authority – Public relations and event management in support of
programs designed to attract heavily-attended, high-level participant sports events to Fairfax County.
D.C. Committee to Promote Washington – Public relations and event management services in support of several
high profile events designed to showcase downtown Washington as a destination for special events and activities.
Mayor’s Millennium Washington Commission – Public relations and event management services in support of several dozen events that preceded and immediately followed the Washington, D.C. Millennium Celebration.
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PUBLIC RELATIONS
BWF can identify relevant audiences and then works through traditional media outlets (magazines,
newspapers, television and radio), new media (websites, e-newsletter, e-zines and blogs) and social
networking (YouTube, Facebook, Twitter) to spread the word and create direct levels of impact and
awareness.
SPECIAL EVENTS
BWF can create, implement and promote special events and programs designed – by their very nature –
to produce media coverage, attention and public awareness. These events can range from street fairs
and food and music festivals to educational events, grass roots community campaigns, highly-specialized
and targeted outreach programs, educational seminars and publicity stunts.
PROMOTIONS
BWF through its vast network of connections can effectively match clients – in both the public and
private sectors – with partners that can offer maximum exposure potential.
PRINTING
From flyers, brochures, banners, direct mail pieces and posters to books, periodicals and Performance
Accountability Reports, BWF can handle the entire project from start to finish regardless of the size or
deadline.
RESEARCH
BWF can conduct extensive research activities – including the coordination and facilitation of focus
groups and surveys, both electronic and personal – to develop effective marketing strategies for
agency’s products, services, missions and causes.
MARKETING
BWF can create powerful, dynamic and effective advertising and marketing campaigns that impact
audiences ranging from the smallest rural town to the entire country.
FULFILLMENT
BWF can create, warehouse and distribute materials through efficient and cost-effective means.
GRAPHIC AND WEB DESIGN
BWF has the capabilities to communicate an agency’s message through the creation of websites,
brochures, posters, periodicals, annual reports, Performance Accountability Reviews, strategic plans,
print advertisements or even novelty items.
AUDIO AND VIDEO PRODUCTION
BWF has the resources to deliver memorable and highly-impactful materials such as documentaries,
instructional videos, public service announcements, satellite media tours, web-based videos or
traditional television or radio commercials.
EDUCATIONAL EVENTS
BWF can carry out all tasks necessary to conduct seminars, workshops, small meetings, conferences and
large-scale conventions, including venue research, logistical coordination, invitation development and
distribution, contract egotiation, audiovisual coordination, event choreography, procurement of
speakers and entertainment and catering.