Services

Brotman•Winter•Fried Communications is a Washington, D.C. agency headquartered in suburban Falls Church, VA, specializing in public and media relations, marketing, advertising and special event management and promotion. 

Tracing its roots back to 1969, Brotman•Winter•Fried has built its legacy by producing memorable and highly-effective campaigns encompassing public service, community service, grass roots community outreach, special event management, artwork production, and advertising and marketing campaigns for a broad collection of clients including sports entities (teams, events, venues and competitions), and all forms of entertainment (concerts, music and food festivals, ice shows, live stage performances, comedy shows and fundraisers). We also work with local and national corporations, retail organizations, consumer and trade associations, government agencies, restaurants, real estate entities, technology clients and national organizing bodies.

Brotman•Winter•Fried Communications is composed of a group of highly-trained professionals whose main goal is not only to meet, but to exceed, our client’s needs. An agency built on the highest level of personal and professional integrity, we offer what many other agencies can not … years of experience and unparalleled connections, both here in Washington and throughout North America. Brotman•Winter•Fried delivers nothing short of excellence, through innovative ideas, relevant experience, and commitment to a job well done.

At Brotman•Winter•Fried Communications, we implement strategies to achieve our clients’ communication goals. Through these strategies, we help our clients:

• Sell Products & Services
• Promote Missions and Causes
• Sell Event Tickets
• Create and Heighten Brand Awareness
• Spread Messages

How Do We Do This?

First, We Listen…

Each client’s needs and goals are unique to their own situation. While a local restaurant may need to impact potential customers within a three-mile radius, a major retailer with 40 area locations may require exposure throughout an entire metropolitan community. Our first step is to listen … and really understand … what our client needs to accomplish.

Once we truly understand their objectives, we can then employ the appropriate strategic plan to accomplish those goals.

Then, We Respond…

With the client’s ultimate goals constantly in mind, we create a communication plan designed - exclusively - to accomplish those goals. An upcoming sports or entertainment event may require advertising, cross-promotions and publicity to raise awareness and sell tickets, while the local branch of a national charity may wish to rely on special events and media coverage to spread their message. Once we identify and understand the desired end-result of our efforts, we employ the appropriate strategic element or elements to achieve those ends. Such elements often include media relations, promotions, advertising/media trades, special event management, marketing, and even grass-roots community activities. As the widely acknowledged Washington, D.C. Masters of Media Events (a.k.a., publicity stunts), we pride ourselves on creating events, activities and programs that capture the interest, attention and response of the media, covering newspapers, magazines, wire services, news bureaus, radio, television and Internet media.

Finally, We Implement…

Once we have our plan in place, it’s showtime!  Employing a hands-on, fully interactive approach, we roll up our sleeves and get to work. With an agency principle or vice president serving as account supervisor on every project we undertake, our team of 12 public relations professionals does whatever it takes to accomplish our client’s pre-determined communication goals. If that means getting up at 4:30 a.m. to greet morning television crews, that’s what we do. If it takes hammering in stakes and posting logo banners, we’re right there. If it means calling weekend assignment editors on a Saturday morning or a Sunday evening, we do it. The media never sleeps. Quite often, we don’t either!

And We Can Do It For You Through….

Public Relations
Publicity is the art of telling the story of your product, service, entity, mission, organization or purpose, through the media, to your specific and defined target audience. This is done through both traditional mediums (magazines, newspapers, radio and television) and emerging fields (such as blogs, e-zines, street team marketing and other alternative vehicles). It is often said that the best publicity is word-of-mouth. We design publicity campaigns to stimulate that word-of-mouth, in order to maintain a level of “buzz” we create through our initial efforts.

Advertising

Advertising allows us to effectively package and communicate a desired message for our clients. Sometimes that message is an image, a concept or a cause; other times it’s a product, an event or a service. Advertising allows us to control - in its entirety - both content and message; enabling us to impart that information as effectively as budget will allow to our client’s desired audience.

Promotions

Promotions literally run the gamut. They can include anything from a retail cross-connection with another company, a value-added supplement to a print or broadcast radio buy, or sponsorship and support of an existing event or activity. We are always on the lookout for promotional tie-ins designed to provide our clients with the biggest possible bang for their promotional buck.

Marketing

The industry buzz word of late 20th century, marketing encompasses virtually every aspect and element of the communication game. From research, advertising, and branding to publicity, promotions, and special events, marketing is the term that best exemplifies a total-package campaign when two or more different communication elements are integrated into a comprehensive and cohesive strategy.

Special Events

Whether it’s a town meeting, a retail grand opening, a new product unveiling or an event designed to attract media coverage (okay, go ahead, call it a publicity stunt!), special events create attention, produce awareness and yield results. Here at BWF, we are known - far and wide - for our acumen with special events.

Event Management

Whether it’s implementing, staging, coordinating and/or managing a long-term existing event or function, or creating an entirely new concept, Brotman•Winter•Fried has the background, the knowledge, the contacts, and the creativity to do it all, from beginning to end. After all, from parades, charity golf tournaments, and street festivals to road races, walkathons, and professional sporting events, we’ve virtually done it all.

… and we can do it for you!

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